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Super Easy Apps Weekly - Paul Solt

10 things I did to relaunch my app

Published 4 days ago • 2 min read


Hey Reader,

Apple just approved Super Easy Timer 2.0 n the Mac App Store! 🎉

If you haven’t been following along, this app has made $7k over it’s lifetime (8 years, but was dying), so I spent the last two months fixing up deprecated code and revamping the UI.

There is a lot of work that goes into everything around the launch. A new marketing website, the localizations, the screenshots, the preview video, and onboarding flow. Here’s everything that went into my latest launch (and how I avoided rejections at the end).

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Download Super Easy Timer 2.0 → Mac App Store link​

10 things I did to relaunch my app

  1. New marketing site at supereasytimer.com, with a working web version of the timer built in. This has 10 blog posts for SEO and links to the App Store.
  2. Localized the app and all the keywords to 45+ languages with AscBuddy. I will rank for different keywords in each language now, not just English.
  3. Rebuilt onboarding so it actually teaches you the app instead of playing videos. We wanted this back in 2018 and scrapped it. It feels right now.
  4. Added more timer customizations: count up after the timer ends, repeat timers, and more.
  5. Added color and transparency customization, so the timer fits anywhere on screen.
  6. New full-screen design that hides the inputs while the timer runs. The old always-on inputs annoyed people and hurt retention. Fixed.
  7. The end sound stops when you want it to. No more walking back to a Mac that’s been beeping for an hour.
  8. Reworked and reordered every App Store screenshot for the new design and features.
  9. The timer now floats over any app, window, or full screen app, including Keynote and PowerPoint. Drag it anywhere you want. This is my favorite feature.
  10. Filmed a 28-second app preview. Only one other Mac timer I’ve seen has one — so it should help it stand out.

What’s next? A Windows version is almost finished, 79+ beta testers are sending feedback, and a marketing push is coming on YouTube and Instagram.

Right now I’m at 312 downloads for the last 90 days. I’ll report back next week, and again in a month, so you can watch whether a launch like this moves anything.

Day-one numbers don’t tell you much.

Early Feedback:

Loving the new styles and presentations! — Ben
I’ve been using Super Easy Timer every day. I kind of don’t think i’ll ever close it. It’s just great to have floating around when I need it. — Dan

If you time anything (talks, workouts, focus blocks, presentations), grab it:

Download Super Easy Timer 2.0 → Mac App Store link​

How I avoided rejections:

  1. I included details of how the app changed
  2. I made an unlisted YouTube video walkthrough of the app
  3. I only ask for reviews after users finish the onboarding (Apple is rejecting apps for this now!)

Happy coding!

Paul Solt
Paul@SuperEasyApps.com

P.S. Do you need more accountability or focus to ship your own apps? Hit reply and tell me what app you want to publish.

Super Easy Apps Weekly - Paul Solt

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