Hey Reader, My last app launch was a flop. I wrote the App Store copy after I’d already submitted for App Review — and I knew it. If you’re in that same boat, that’s okay. But don’t stop there. This week’s article breaks down the research workflow I should have used from the start: using AI and competitor reviews to write copy before you design a single screenshot. Read: The Screenshot Mistake That’s Costing You Downloads Every Day Grab the free 100 Best Practices for App Store Screenshots...
2 days ago • 2 min read
Hey Reader, Before you build iOS app screens, pick colors, or hire an artist, you need a visual direction. I put together an article on four ways I explore the style of an iOS app or game so I can move from vague idea to something real. Read it here: 4 Ways to Explore the Style of Your iOS App or Game Dangerous Snake App UI Concepts using Pencil Learn about: Mood Boards Hiring an artist Sketch prototypes ChatGPT visual design Agentic UI design AI is now good enough to help with a big part of...
9 days ago • 1 min read
Hey Reader, Agents write better code when they can read docs instead of guessing from memory. A 2026 paper found up to a 20% improvement in first-try code accuracy when models were given the right programming context. So what do you do with that? Don’t rely on the agent to know everything from their training set. Instead, provide tools or local docs that they can reference. Your local docs should include sample code so agents can use the code correctly (the first time). If you’ve ever read...
16 days ago • 1 min read
Hey Reader, My iOS and macOS app development workflow has changed since my last GPT-5.2 Workflow video. GPT-5.4 lets me iterate on bug fixes, features, and ideas much faster than before. Watch: How I Build Apps with Codex and GPT-5.4 If you want to build apps with agents, use my app-creator skill. It can scaffold a new Xcode project and teach your agent how to create a Makefile for an existing Xcode project. 2 Tactics You Can Steal #1 Use a Learnings.md File with Your Agent Self-improvement...
22 days ago • 2 min read
Hey Reader, This week is exciting. GPT-5.3-Codex launched today, so I put together a short video covering the five key updates (and a demo of what it can do). I didn't want to go back to GPT-5.2, after I got early access to GPT-5.3-Codex last week. The 5.3 model is faster and smarter. I can do more in less time. Watch here: GPT-5.3-Codex Launches Today — 5 Things You Need to Know The new Codex App + Plan mode + GPT-5.3-Codex helped make this video possible. Try it out and let me know what you...
about 2 months ago • 1 min read
Hey Reader, I had early access to Codex app this past week. The OpenAI team is moving insanely fast with Codex CLI, and watching this new app unfold was incredible. Take a look, and see for yourself. Download link in the video. Codex app feels like the missing IDE layer for the Codex CLI.One-click to open Xcode, run iOS/macOS apps, review diffs, and manage agents. I have mine configured using Makefiles (More on my setup in another email). Talk soon, Paul SoltPaul@SuperEasyApps.com P.S. Codex...
about 2 months ago • 1 min read
Hey Reader, AI agents struggle with iOS development for a simple reason: they can’t actually run Xcode. In this video, I have an impromptu conversation with Cameron Cooke from the UK about XcodeBuildMCP, a tool that finally lets AI build and run iOS apps in the Simulator. We talk through the backstory, the real problems it solves, and why this changes how AI agents work with iOS and macOS apps. If AI + Xcode is Broken for you, then you might need this tool. Watch here: AI Couldn’t Run My iOS...
3 months ago • 1 min read
Hey Reader, New Codex models are incredibly good for Swift code for iOS/macOS apps. You can easily install codex via here Just open Terminal/Ghostty and type: npm i -g @openai/codex Using codex, you can use simple language to talk to your agent. See the first video if you want a breakdown on the tools I am using, and some of the rules in my agents.md rule file. Spider Warning: if you're afraid of spiders, you won't want to watch these videos. I am making a dangerous spider identification app,...
3 months ago • 1 min read
Hey Reader, New video on my workflow for building iOS and macOS apps. GPT 5.2 is insane. It fixed so many problems the first time. Less back and forth from any other model to date. You can fly way faster from idea to prototype in minutes. It's beyond crazy. In a day I can have a working app that solves a key problem.I could never code this fast without AI. It let's you try ideas that you would never consider before due to time constraints.Codex + Xcode: 3 Workflows You Need for iOS/macOS...
4 months ago • 1 min read
