Hey Reader,

My last app launch was a flop. I wrote the App Store copy after I’d already submitted for App Review — and I knew it.

If you’re in that same boat, that’s okay. But don’t stop there.

This week’s article breaks down the research workflow I should have used from the start: using AI and competitor reviews to write copy before you design a single screenshot.

Read: The Screenshot Mistake That’s Costing You Downloads Every Day​

Grab the free 100 Best Practices for App Store Screenshots PDF while you’re there.

Two Tactics You Can Steal

#1 Use competitor App Store reviews

The best App Store copy isn’t written by you. It’s sitting in your competitors’ reviews.

I use my app, Review Researcher, to download 500 App Store reviews, then paste them into ChatGPT or Claude. From there, I can generate personas, pain points, and exact customer language — all from real users describing what frustrated them.

#2 Build an app you want to use

I built Super Easy Slides because I needed a tool to automate creating Keynote slides for my YouTube videos. Plain black backgrounds, white text, Markdown-based workflow.

When you solve your own problem, you already know which features matter — because you use them every day. That makes writing App Store copy easier than guessing what a stranger wants.

Fix your own problem first. You’ll likely fix someone else’s, too.

Pro Tip

Use subagents.

With GPT-5.4 Mini, subagents can work on different areas simultaneously. Just ask Codex to use “subagents” — it handles all the orchestration. No setup required.

Find a bug? Ask Codex to fix it. The subagents pick back up where they left off.

Gabriel from OpenAI has a great breakdown: Parallel by Default: Building with the Codex App.

5 Resources and Links

1. A former Apple designer shares what apps will look like in the AI era: The Future of Apps.
2. Apple has quietly replaced the Mac Pro with the Mac Studio. Apple has ditched the Mac Pro for good. I miss my trash can Mac Pro (it was so iconic).
3. Codex team just launched plugins, including an iOS/macOS plugin built with feedback from Thomas Ricouard (who just joined OpenAI). Welcome Plugins in Codex! Try the Build iOS Apps Plugin​
4. Want to use Codex on your walk or at the gym? Now you can. Download Emanuele’s new Codex remote control app.
5. Watch the New Swift News from Sean Allen on iOS Agent Skills, App Store Connect CLI, and more.

From the Community

Apple updated App Store Connect analytics — 100 new data points, including Monthly Recurring Revenue (MRR) tracking. Viktor shows what it looks like in practice (click to see the full dashboard):

Viktor Seraleev @seraleev Oh wow You can now see MRR directly in App Store Connect analytics Analytics → Subscriptions → Metrics https://twitter.com/seraleev/status/2036746476013936766 Viktor Seraleev @seraleev Hard to believe, but Apple quietly updated App Store Connect analytics > new design > sidebar navigation on the left > overview is now a real dashboard > more subscription charts 11:37 AM • Mar 25, 2026 2 Retweets 83 Likes Read 8 replies

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Quick Question

I’m running two live workshops this spring. Want in?

1. ​Build an iPhone app with Codex · April 2026
2. ​Market your iPhone app · May 2026

​Join the waitlist →​

Have a question? Just hit reply.

Talk soon!

Paul Solt
Paul@SuperEasyApps.com

P.S. Next week I’m breaking down my full Codex + Skills workflow for building iOS apps — it’s the #1 request from my recent poll.