Join 5,712+ developers learning iPhone app development and App Store publishing. Every week, I share iOS tips on how to create polished, intuitive apps—backed by insights from shipping seven apps and working at GoPro, Apple, and Microsoft.
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Hey Reader, I hope you’re having a fantastic morning. I’m out on my deck enjoying the sunrise and a cup of coffee. This month has been busy because we’re expecting a baby alien in the next week or two. I haven’t had time to write to you, but I wanted to give you an update on what I’ve been working on. Before the baby arrives, I decided to refocus on shipping my app, Brew Coffee. I have been working on some experimental UI changes and alternative recipes. Here's an experimental view of James Hoffmann's V60 recipe. ASO Additionally, I’m considering how to position the app using App Store Optimization (ASO). Choosing the right name, subtitle, and keywords can help boost your app downloads (more on ASO in a future video or email). I'm playing with Astro to research keywords (i.e., position your app for keywords people are already searching for). With ASO, you can get free customers if you title your app correctly (and have compelling icons and screenshots). How do you get more downloads? To find more customers, I plan to publish more videos about my coffee app. I filmed for my Brew Coffee app, showcasing the upcoming features and experiments I’ve been running.
The challenge of a pour-over coffee app is that I have to make coffee to know if the recipe changes help. With that said, I’m pleasantly caffeinated this morning. Enjoy your morning cup of coffee (or tea). I have 36 new email subscribers from those 3 videos. If you want to find customers for your own apps, YouTube is a great way to build an audience. Do you want to publish an app too? How can I help you start? Talk soon, P.S. I help developers publish iPhone apps. If you’re interested in working with me on your next app, I’ll be kicking off a new group with weekly office hours. Join the waitlist for the App Launch Community here (ETA: September). Claudia has been working with me since January through my iPhone Apps 101 course. She recently published her first iPhone app to help people learn to crochet. Last week, we used ChatGPT o3 to explore new App Icon concepts. Would you like to work with Claudia and me? Join the waitlist and let’s chat. |
Super Easy Apps Weekly - Paul Solt
Join 5,712+ developers learning iPhone app development and App Store publishing. Every week, I share iOS tips on how to create polished, intuitive apps—backed by insights from shipping seven apps and working at GoPro, Apple, and Microsoft.
Hey Reader,Codex surprised me last night. Last night I filmed my unedited workflow with OpenAI's newest model: GPT 5.1 Codex Max. Codex just changed my entire Swift workflow. Codex just fixed a swift bug I couldn't solve (after 12 failed attempts) I literally just talked to it (no complex Plan.md or PRD.md) It explained and executed everything quickly My app is a mix of SwiftUI, AppKit, and Swift. I'm targeting macOS 15+ and Swift 6.2 using AVFoundation and Core ML. The new OpenAI coding...
Hey Reader,What a week for AI coding! I have been diving deep into AI coding assistants and this week was incredible! Gemini 3 Pro launched Grok 4.1 is in beta (API somewhere?) ChatGPT 5.1 Pro dropped (The best intelligence) GPT 5.1 Codex Max launched It'll take some time, but I have some early thoughts in the video below . . .Want to see my workflow? Watch my live demo with each of these new tools. It's unedited, so you'll see exactly how I work, and all the failure points. (Spider warning...
Hey Reader, It's been a while since I sent an email. We had our second baby girl!It has been crazy here with a newborn. Our new daughter is 14 weeks old and we have a three year old toddler . . . So things have been crazy, and I haven't had time to write. But I do have some updates. I've been spending a lot of late nights and early mornings with AI, specifically Claude Code and now codex. I want to share the journey. I haven't had time to write or make videos because I have been knee-deep in...