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$250 to $5K MRR: 5 App Store Packaging Rules That Actually Work
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One indie dev was stuck at $250 MRR for 13 years. Then he started following Viktor Seraleev, changed 5 things, and hit $5,031 MRR a year later. The fix? Just better packaging.
I broke down five rules from Viktor that stop developers from making over $100: $250 to $5K MRR: 5 App Store Packaging Rules That Actually Work If your app is only converting at 1%, your only goal is to make it convert higher. The icon is the first thing a customer sees. Read the article for ideas on how to fix your app icon. Ready for more tweaks? Try one of these 12 experiments today. 5 Links and Resources
Talk soon, Paul Solt P.S. Grab 12 experiments you can start testing with your own app's App Store product page. I'm revamping my app icon for macOS Tahoe. |
AI Code Brief - Paul Solt
Join 5,901+ iOS/macOS developers using Codex and agents to build and ship apps. Expect practical tutorials, repeatable workflows, and hard-earned lessons from 7 shipped apps and time at Apple, Microsoft, and GoPro.
Hey Reader,This week I'm sharing the Skills and Plugins I'd install before letting Codex touch an Xcode project. These skills prevent your agent from writing deprecated code (that they trained on), and push agents to use modern Swift app development. With these skills your agents can make any app: Install These Skills Before Codex Touches Your Xcode Project Grab these iOS + macOS Skills and Plugins for Codex Grab skills for: Swift + SwiftUI Swift Concurrency Liquid Glass iOS + macOS...
Hey Reader, What workflow is best for Codex and Xcode? There are a lot of tools you can configure to work with Xcode, but they might be costing you context (or wasting time). Last year, I started using Makefiles with my agents. A Makefile is a script that can be used to build or run anything (like xcodebuild). I love that you can extend Makefile targets to support variables to hyper focus testing with agents. It's better for Codex to make one tool call that does exactly what you need, rather...
Hey Reader, My last app launch was a flop. I wrote the App Store copy after I’d already submitted for App Review — and I knew it. If you’re in that same boat, that’s okay. But don’t stop there. This week’s article breaks down the research workflow I should have used from the start: using AI and competitor reviews to write copy before you design a single screenshot. Read: The Screenshot Mistake That’s Costing You Downloads Every Day Grab the free 100 Best Practices for App Store Screenshots...